“When my motorcycle was stolen in 2017 despite several classic locks, I decided to invent the future of motorcycles.” Thomas Chambon, known as Walane on Youtube, has just created GeoRide. After a few adventures and a lot of work, GeoRide is determined to shake up the archaic world of motorcycling.
The objective? Improve the daily lives of motorcyclists and their loved ones by bringing them more peace of mind and security.
How? By creating a complete and connected solution that links riders to their motorcycle. With GeoRide, any rider can have their motorcycle in their pocket, no matter where they are, to protect it against theft, reassure their loved ones and relive their trips.
How? By creating a complete and connected solution that links riders to their motorcycle. With GeoRide, any rider can have their motorcycle in their pocket, no matter where they are, to protect it against theft, reassure their loved ones and relive their trips.
OLD
NEW
Behind the logo
The GeoRide logo icon primarily brings together various symbols. It offers several interpretations and different readings. The first: the map pin, the most representative symbol of the brand’s industry and expertise. The second, complementary: a path, the route from point A to point B. GeoRide accompanies its users on all their journeys and reassures their loved ones by notifying them of their position. And finally, the third: tilt your head slightly, and you will see a helmet, or even the initial of GeoRide.
These reflections result in a strong symbol of GeoRide’s identity, easily identifiable among other players in the sector. The whole is accompanied by a warm and vibrant graphic charter, established since the brand’s creation - but softened during the logo redesign. The association between Pumpkin Orange and Aurora Yellow logically echoes safety and caution, as well as innovation.
Work
Print & Digital (stickers, flyers, exhibition stand, UX/UI design, social media posts…).
Packaging & Product design
GeoRide mini (released in late 2022)
and so much more :)