La Fête w/ Keep It Real

Date: Nov. 2021 Illustration & logo re-design as part of a collaboration with French clothing brand Keep It Real, having teamed up on a limited t-shirt collection titled « LA FÊTE x Damien Bages ». Launched in 2009, Keep It Real is a federative concept around urban culture, Hip-Hop and Street Art among others. More than a brand, it’s a state of mind, based on simple lifestyle values: « Stay authentic! »

Logo

Rework of the Keep It Real logo, first for use in collaborations, then in the overall brand identity.

BEFORE

AFTER

Photographer: Maxime Duhamel
Models: Emma Laurens & Cleef